The door bell rings, you grasp the knob, and throw one last glance around. As your daughter quickly puts the vacuum cleaner away, you open the door with a big smile. There stands an agent and prospective buyers.
"Hi!... how are you?... come in," you say."
Those are probably the last three unsolicited comments that should pass your lips for the remainder of the visit. The real estate field is littered with stories of potential sales that were killed by sellers who inadvertently uttered the wrong thing.
Before continuing, you should understand that the types of 'better left unsaid' things discussed here have nothing to do with the Seller's Disclosure Addendum, or hiding anything from a potential buyer. To the contrary, all of the suggested "DON'T SAY IT!" topics presented here are based on personal preferences. Being human, sellers often find it difficult, if not impossible, to keep from offering opinions or information that they think makes them appear credible to the buyer. Without knowing the life's experiences and propensities of each buyer you see, how can you keep from opening your mouth and inserting your foot?
Please don't talk about:
- How many kids are or are not in the area. Even if the buyer has children, you have no way of knowing whether or not they want gangs of them banging down their door on Halloween.
- The huge stone birdbath in the backyard that is visited by HUNDREDS of birds each year. How could you know the wife is deathly afraid of birds?
- How great your church is. They might be of different faith How quiet the neighborhood is. They may want a more social atmosphere, and look forward to making new friends.
- The "newness" of items in the home. New is most definitely a relative term! What you consider "new" , may be old to others. For example, an item that is two years-old may be "new" to someone who has lived in the house for 15 years, but may be old to a buyer who thinks of new as anything in place for less than less 6 months.
- Information on existing warranties. They may expire before the new owners close on the house, or they may not be non- transferable.
- How many "showings" you've had. Buyers could interpret this as "No one else wanted the home, why do I?" or "I wonder what's wrong with this house?"
Please don't OFFER the following statements as the reason you are selling:
- The death of a family member. Some people have a phobia about moving into a home where someone died.
- How you've outgrown the house. If buyers has the same number in their family, they may have second thoughts about their need for such a large home.
- How the home is too small for you. The buyer might feel that your home is 'plenty big', until you tell them how small it is for you. Your comment may give them the push to look for more expensive (bigger) homes.
- Your recent divorce. Potential buyers may be having marital problems. This could easily turn them off.
- That you bought another home. If a buyer knows there is urgency, this can be used against you in negotiating.
If you get the distinct impression that everything you say to a potential buyer could get you into trouble down the road then you have correctly interpreted this article. Since you are under contract with a real estate agency, the best course is to make yourself scarce after the greeting. In fact, a good course of action might be to say: "Please take your time viewing my home. And if I do not see you before you leave, thank you for coming. You'll have to excuse me, but : important phone call, helping kids with project, deadline at work, etc."
This extricates you from a potential "foot-in-mouth" encounter later and does not make you appear to be avoiding the buyers questions.
Education is the key to buying real estate. That is what I will do--give you the details of the market and its properties. When you buy, you will be making an educated decision. I would welcome the opportunity represent you in your real estate needs. I can do the job for you.
There is much more to my business than just being a middleman in a sales transaction. I welcome the opportunity to explain my personal service policy and illustrate a model marketing plan which I have developed for our area.
Please examine my professional profile and my overall presentation. Mine are the services of a professional real estate agent. I would like to work for you.
RICHARD'S EXPERIENCE
- Over 22 years of Marketing/Sales
- Over 13 years of Marketing Selling in Destin
EDUCATION
- Primary Concentration: Sales/Marketing
- Ohio University, Athens, Ohio,
- New York University, New York City, N. Y.
- Dale Carnegie, New York City, N.Y.
- Bert Rogers Real Estate Institute,Fort Walton Beach, FL
- Center Moriches H.S., Center Moriches, N.Y.
PERSONAL BACKGROUND
- Wife, Melanie
- Children, Shannyn 19, Richie 11, Patrick 10
- Living in Destin 13 years
INTERESTS
Photography, Sailing, Camping, Tennis, Bicycle & Horseback Riding, Gardening & Coaching Soccer.
ASSOCIATIONS
- Member of the Church of the Resurrection, Destin FL.
- Member of Emerald Coast Board of Realtors, Fort Walton Beach FL.
- Member of National & Florida Association of REALTORS
- Multi Million Dollar Producer
- Recipient of Executive Club Award
- Recipient of President's Club Award
- Recipient of 100% Club Award
- Top Listing Associate
I sincerely hope these tips and ideas are of value to you. If there is any way I can be of service, please contact my office... I would consider it a privilege to be of service to you! If you would like a FREE consultation, call my office at 850-837-8880 or Toll Free at 800-775-5914.
LET ME PUT MY EXPERIENCE TO WORK FOR YOU.
Sincerely,
Richard Eimers
The Eimers Group LLC
REALTOR
The Destin Commons
4300 Legendary Drive
Suite 270
Destin, Florida 32541
