Pricing Considerations when Setting Your List Price

In setting the list price for your home, you should be aware of a buyer's frame of mind. Buyers will determine which houses they want to view, based on comparison with other homes that are on the market and those that have recently sold. Consider the following pricing factors:

If you set the price too high, your house won't be picked for viewing, even though it may be much nicer than others on the buyers may be considering. You may have told your REALTOR® to "Bring me any offer, frankly, I'd take less." But in that list of properties, yours simply looks too expensive to be considered.

If you sell the home before there has been market exposure, you may shortchange yourself by selling too low.